GPeC Summit May 11-12-13 2015 Agenda
Conference, May 11 2015, Bucharest Room – Crystal Palace Ballrooms, Rahovei Avenue no. 198A, district 5, Bucharest
08:00 – 09:00 Participant registration & Morning coffee while networking with top players in Romanian e-commerce and online industry
09:00 – 09:15 Opening of the 10 Year Anniversary of GPeC / Opening Remarks
09:15 – 09:55 Panel “The essence of e-commerce: market figures, statistics, online payments, trends and evolution” – HOT information from the top e-commerce players.
Panel guests: Adrian Stanescu (Country Consultant paysafecard Romania); Dorin Boerescu (CEO 2Parale); Dan Bulucea (General Manager Google Romania); Horia Grozea (Director Card Payments mobilPay); Matt Komorowski (Head of Sales PayPal Central and Eastern Europe).
10:00 – 10:45 Keynote Speech Craig Sullivan (Optimizer of Everything): The Myths, Lies and Illusions of Cross Device Testing
Testing across multiple device experiences requires deep customer knowledge, careful analysis and superb device QA testing. Getting a test to actually work across all customer browsers and devices is really hard and there are some simple mistakes you should avoid, if you don’t want to waste your valuable testing resource.
Get some useful pointers about where things go wrong and simple rules your team can follow for running tests and analyzing the results.
Craig shares the mistakes he’s made in 10 years of testing, so you can trade wasted time for greater insights, better results and a happier team.
10:50 – 11:20 Keynote Speech Matthew Woodward (SEO & Affiliate Marketing Expert): How To Fast Track E-Commerce Success With Your Blog
11:25 – 12:00 Coffee & Networking Break @GPeC E-Commerce Expo
12:05 – 12:45 Special Guest Neil Patel (Co-Founder CrazyEgg, HelloBar & KISSmetrics): 6 Unorthodox funnel optimization strategies guaranteed to double your growth
12:45 – 12:50 AMA (Ask Me Anything) Session with Neil Patel
12:50 – 13:00 Rares Banescu (Owner & Founder Retargeting): Retargeting: Right customer – Right time – Right products
13:00 – 13:15 Stefan Bochis (Product Manager Online Credius IFN): Online – Online: No resources technology
ONLINE-ONLINE marks a revolution in Romanian shopping: it is the first shopping tool that allows the exclusive internet access to a credit, without any offline activity. The online shop client must only choose the product he desires and select the online-online payment method offered by Credius. The credit approval is done exclusively online, in 60 minutes, and the paperwork is signed through the courier services delivering the product.
13:15 – 13:30 Yauhen Khutarniuk (Head of SEO at Link-Assistant.com): Make your SEO work harder: tactics you can implement to your e-commerce site right now
The technical SEO setup can make or break organic visibility for e-commerce websites. The recent algorithmic updates from Google – Panda, Penguin, Mobile-friendliness, site speed and HTTPs – call for rethinking common SEO tactics for e-commerce platforms. In this talk, Yauhen will cover the most crucial aspects of doing SEO for e-commerce sites in 2015.
13:30 – 14:25 Lunch & Networking Break @GPeC E-Commerce Expo
14:30 – 14:45 Radu Vilceanu (ContentSpeed): Instant E-Commerce. How to create an online shop in 32 minutes.
14:45 – 15:30 Keynote Speech Chris Goward (President & CEO WiderFunnel) – “Advanced Conversion Optimization in 2015“
15:30 – 16:10 Panel “All about e-commerce logistics and courier services” – interactive session, questions from online shops to courier companies in Romania
Panel Special Guests: Lucian Aldescu (CEO DPD Romania); Lucian Baltaru (General Performance Manager Sameday Courier), Marian Seitan (General Manager & Co-Owner Mediapost Hitmail), Neculai Mihai (Managing Partner FAN Courier).
16:10 – 16:40 Keynote Speech Simo Ahava (Senior Data Advocate Reaktor): Key Insights From Funnels: Enhanced E-Commerce For Google Analytics
“The Enhanced Ecommerce plugin for Google (Universal) Analytics was introduced in mid-2014. The aim of the plugin is to give more meaning to the typically tracked eCommerce KPIs, by visualizing all product – and sales – data as funnels. In this talk, I will introduce the new reports, but first I will rant about how web analytics platforms such as Google Analytics impose a schema on the raw data collected by the platform. This schema makes generic KPIs such as “Sessions” and “Conversion Rate” meaningless, unless you understand the complex mechanism of how the schema stitches hits together. Using funnels lets you see how an impression of a product becomes a purchase conversion. This lets you understand the schema, your visitors, and your product efficiency on a more granular level.”
16:45 – 17:15 Coffee & Networking Break @GPeC E-Commerce Expo
17:20 – 17:50 Keynote Speech Ivan Mazour (CEO & Founder Ometria): The future of ecommerce marketing – how data can improve your conversation with your customer
- Why traditional marketing no longer works;
- A framework for understanding your customer;
- Automated strategies that improve engagement and increase revenues.
17:50 – 18:00 Cosmin Negrescu, CEO SEOmonitor: How Google Mobile Search Update affected Romanian websites
18:00 – 18:30 STAGE ON FIRE: Q&A special session, unique in Romania with: Neil Patel, Craig Sullivan, Chris Goward, Simo Ahava and Ivan Mazour
20:30 GPeC E-Commerce Party with special guests and GPeC Summit participants
May 12 2015 – Athens Room, Crystal Palace Ballrooms, Rahovei Avenue, no. 198A, district 5, Bucharest
09:20 – 10:00 Participant registration & Morning coffee
10:00 – 11:30 Workshop “Google Analytics and implementation tips for Enhanced E-Commerce through Google Tag Manager” – Simo Ahava, Senior Data Advocate Reaktor
11:30 – 12:00 Coffee Break
12:00 – 13:30 Workshop “Conversion Optimization – Toolkits and Discovery” – Craig Sullivan, Optimizer of Everything
This workshop introduces you to the core toolkits you need to discover and prioritize the places you will test or optimize your product, flow or website.
What are the tools that the best optimization consultants and agencies using? How do you prioritize all the stuff you find? This session is for you if you don’t know where to start.
13:30 – 14:30 Lunch Break
14:30 – 16:00 Workshop “Conversion Optimization – How to run AB or Split tests” – Craig Sullivan, Optimizer of Everything
Most companies out there are making one or more huge mistakes when they test. Not testing for long enough. Testing for too long. Testing the wrong stuff. Testing in the wrong places.
Learn how to have proper test discipline and learn rules that will help you get truthful results and massive learning from almost every test.
May 12 2015 – Vienna Room, Crystal Palace Ballrooms, Rahovei Avenue, no. 198A, district 5, Bucharest
09:20 – 10:00 Participant registration & Morning coffee
10:00 – 11:30 Workshop “From personalized audiences to Facebook sales” – Alexandru Negrea, Consultant Social Media
11:30 – 12:00 Coffee Break
12:00 – 13:30 Workshop “From price competition to pre-transactional relationships through Inbound Marketing“ – Andreea Moisa, Managing Director Beans United
Why is inbound marketing indispensable for any online shop, what does the inbound marketing method consist in and what are the first steps to growing your sales through inbound marketing: Buyer Personas creation, Content Marketing strategy definition, qualified lead generation, lead nurturing and marketing automation in order to advance leads to acquisition.
13:30 – 14:30 Lunch Break
14:30 – 16:00 Workshop “10 Vital Things any E-Commerce Marketer Should Monitor” – Yousuf Khatib, International Business Development Director Marketizator
With a plethora of tactics and suggestions by industry experts on how to optimize your funnel, it can be easy to lose sight of the end goal. In this workshop, you will learn the essential KPI’s that every E-Commerce Owner and Marketer should monitor which can lead to increasing your revenue.
May 13 2015 – Athens Room, Crystal Palace Ballrooms, Rahovei Avenue no. 198A, district 5, Bucharest
09:20 – 10:00 Participant registration & Morning coffee
10:00 – 11:30 Workshop – “Thinking out of the 
(E-Commerce) Box” – Marius Ghenea, Senior Advisor 3TS Capital Partners
- specialised/niche e-commerce: how to estimate the total addressabel market and implications;
- eCommerce: between specialisation and generalist mall – what other models do we find between the 2 extremes;
- eCommerce competition: online local, cross-border, offline, share of wallet;
- National vs. regional/global in eCommerce;
- eCommerce working capital optimization.
11:30 – 12:00 Coffee Break
12:00 – 13:30 Workshop – “How to double your sales through Retargeting” – Rares Banescu, Owner & Founder Retargeting
During this workshop, you will find out more about the following topics:
- advantges of personalized communication;
- automized workflows for website actions;
- discounts according to client profile;
- how to grow the main KPIs (time on site, pages/visit, conversion, average order value)
13:30 – 14:30 Lunch Break
14:30 – 16:00 Workshop “The secrets of successful online shops” – Andrei Radu, CEO & Founder GPeC & Liviu Taloi, Community Manager GPeC
All you need to know about the most important GPeC 2015 jury ranking criteria: why it is important to apply these criteria, how to apply them to your online shops, essential usability rules you should follow and tips and tricks to increase your conversions. In a nutshell, 90 minutes of recommendations tailored especially so that your online shop has a real chance to achieve success.
May 13 2015 – Rome Room, Crystal Palace Ballrooms, Rahovei Avenue no. 198A, district 5, Bucharest
12:00 – 13:30 Workshop “E-Commerce: From launch to Black Friday in the Cloud” – Lucian Daia, Head of Custom Solutions Zitec
We invite you to a special workshop where:
- We will launch together a Magento online shop hosted in the Microsoft Azure cloud in less than 60 minutes;
- We will appl Magento best practices to optimize application performance and to improve user experience;
- We will finally give you examples of using a cloud platform for Black Friday (case study: top Romanian retailer).
May 13 2015 – Vienna Room, Crystal Palace Ballrooms, Rahovei Avenue no. 198A, district 5, Bucharest
09:20 – 10:00 Participant registration & Morning coffee
10:00 – 11:30 Workshop “5 Tips & Tricks to optimize your online shop for mobile devices & Live analysis for participating online shops with practical examples” – Dan Virtopeanu, Managing Partner Breeze Mobile
11:30 – 12:00 Coffee Break
12:00 – 13:30 Workshop “Online Performance Tips & Tricks” – Adrian Ichim, Founder Advanced Ideas Romania & UK
Increase your online shop performance by using some simple tips and tricks concerning:
- the creation and implementation of the growth and optimization strategies;
- growth factors: SEO, User Experience and Usability;
- strategy extensions based on the main performance channels: Social media, reputation and referrals.
13:30 – 14:30 Lunch Break
14:30 – 16:00 Workshop “10 methods to save money in Google and Facebook promotion” – Ionut Munteanu, PPC marketing specialist, Trainer & Partner WebDigital
